Thursday, June 12, 2008

What are the odds??

I'm going to tell you a little bit about myself. I think it will help shed some light on what I'm about to post...I've been a licensed Realtor for the past 8 years, and I've been working at Seven Gables Real Estate for the last three years.

I joined Seven Gables right when they were going to implement the Journey to Mastery ™program.

At first, I opted out, even when Doug Yeaman, the author of JTM™ told me that I would have AHA! moments!

Due to health issues with a family member, I took a job in wholesale mortgages to pay the bills and have a predictable schedule. As I saw the months slip past and no closed transactions, I told myself I just needed to do it! So, I quit my job and went all out in Real Estate and in Journey to Mastery ™. I'm not going to say it was easy, because believe me, after working in Real Estate part time (a joke in and of itself), you have no base of clients to work with!

I started from scratch! I was trained and certified in holding Quantum Home Tours™ and learned how to set REAL APPOINTMENTS with people that actually had an interest in doing something real estate related. I was taught how and when to stay in touch with them, and what kind of information would be relevant to each and every client, because every client has individual needs, and a generic newsletter, while great for having something to send, isn't as effective as RELEVANT information!

I not only started closing transactions, I became such a believer in it and had such great appointment setting ratios, I was asked to be the Quantum Home Tour ™Trainer, which I still LOVE to do!

Eventually my love of Seven Gables and JTM™ moved me forward into recruiting for the company. I am privileged to work for a company that invests not only money in the training and support of it's agents, but the time and energy to make sure that no one gets lost through the cracks and into "non productive work".

Why do I bring this up? Because as a Recruiter, I am actively looking at the statistics of Real Estate agents two years and under in the business.

Let me tell you, the stats are GRIM. I do not believe in scare tactics or in "the sky is falling" techniques, but this was something that has weighed heavy on my mind.

I receive monthly reports on people who have just passed their real estate exam. I stay in touch with them and track them in their career. What I have discovered is that the more time passes between when a person is licensed and when they write an offer, the less likely they are to remain in our business.

So I decide to take one month and check the stats…January of 2007. 140 people were licensed in the areas I was searching. Do you know how many are currently NOT ACTIVE IN REAL ESTATE?

Of these 140 people, ONE HUNDRED AND FOUR (104) of them currently have NO BROKER AFFILIATION, and are not members of the Board! Those numbers are more than grim…they're the kiss of death!

I'm sharing this with you just to let you know that Real Estate IS a wonderful career to be in. Obviously it's not if you're not making money, but despite what the newpapers say, properties ARE selling! People ARE buying and you just need to know the difference between a prospect, a suspect and a client for life!

Will our program work for EVERYONE? Well, the truth is this: NO!

Our program isn't for everyone BUT….If you follow the steps that you are given, it WILL work for you!

If you are thinking about a career in Real Estate, or are STALLED in your career, PLEASE CALL ME! Let's talk about this and fix it before it really is too late. Amanda Wernick Career Development Manager 714/837-7753