It's set up to move with them. To be tweaked as they move from month to month so as to focus on WHAT'S WORKING and drop what's not!
>This means looking at what we've been doing, keeping track of numbers so that we can focus on what's working for us, and then telling the truth and dropping all the stuff that isn't working.
Sometimes, we do all the wrong things for all the right reasons. We've heard in our industry that farming, marketing and cold calling is what it's going to take to make you successful in Real Estate.
These same self proclaimed RE Guru's neglect one important thing. Mail goes to HOUSES, not people. Does that make sense to you?
You mass mail total strangers.
They don't know you from the UPS guy!
We spend (guestimation here, folks) a GAZILLION DOLLARS creating fancy websites that don't relay who YOU are.
You hope that people will read your blogs, and be impressed with all of the widgets, etc. on your site and they will call you first to represent them!
WE SPEND MONEY TO AVOID HAVING A RELATIONSHIP WITH POTENTIAL CLIENTS!
And then, to add insult to injury, we PAY MONEY to buy leads, only to fail to connect with the person on the other end of the phone.
What does this mean? In Real Estate, the only way to succeed is to have RE-lationships!
To meet people, TALK to them about what's happening with them and then sharing with them what's going on in the Real Estate industry!
"What?! Wait! I don't know what to say!" "That's too hard!" "If I do THIS instead, I'll be successful in Real Estate".
The truth is, no matter how great that billboard of a roast turkey dinner looks, it's not the same as having the REAL thing. There is NO substitute for face to face contact.
The next element that is missing is FOLLOW UP!
I'm not talking about stalking here, though that might be fun.....hmm....better leave that for another day!
We FINALLY make a connection with someone that WANTS to listen to us, and then we don't bother to call them, or stop by and see them!
We're too busy keeping track of how many "unique visitors" have come to our website!
Is Real Estate hard? Not if you compare it with the people that built the pyramids! NOW THAT WAS HARD! Real Estate is challenging...but it's challenging because we're HUMAN. We're prone to make mistakes. We forget things. We doubt ourselves. Sometimes, we even hold ourselves back from being successful!
I am proud to say that here at Seven Gables, we don't look only at your production. We look at YOU! What do YOU need? What are YOU willing to commit to? Are YOU coachable? What can we do to assist YOU in growing your career?
So what challenges do you face as an agent? I would love the opportunity to speak with you, FACE TO FACE!
Career Development Manager
Seven Gables Real Estate
714-837-7753
amandaw@sevengables.com
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